Cavaliers unveiled the team’s new authentic uniforms for the 2010-11season in front of an enthusiastic crowd hosted by the team. The “new expression of wine and gold” home and road authentic uniforms reflect the colors and style elements from the earliest years of the Cavs.
The authentic adidas uniforms feature a deep wine and bright gold that echo the hues from the early 1970s, with a simplistic, yet bold, design and introduce several new and unique design elements. The front of the home white jersey displays a new official team wordmark “CAVALIERS” in wine across the chest, and the front of the road wine jersey the new wordmark reads “CLEVELAND” in white.
Now that LeBron is gone, the team has to make money somehow on merchandise. The design change is likely in response to what can only be lower revenue streams via merchandise without LeBron.
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